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Cultural Crossover & Brand Narrative
Project type
Brand Strategy, Creative Direction, Campaign Development, Editorial Storytelling, Visual Identity
Date
2023
Location
Istanbul
Reflect x Socrates – Where Sport Meets Culture
Reflect and Socrates joined forces to create a collaboration that bridged the worlds of sport, lifestyle, and identity. This wasn’t just about apparel—it was about shaping a mindset, where sports go beyond competition and become a way of thinking and living. The campaign and brand narrative drew inspiration from historic moments, philosophy, and the emotional power of the game, transforming them into a visual and editorial experience.
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